Master of Marketing Courses

A managing human capital course typically teaches students how to effectively manage and develop the human resources within an organization. The course covers a range of topics related to human resource management, including:

1. Strategic human resource management: This involves understanding the alignment between human capital and the overall strategic goals of the organization. Students learn how to develop and implement HR strategies that support the organization's objectives.

2. Recruitment and selection: This covers the process of attracting and selecting the right employees for the organization. Students learn about job analysis, job descriptions, interviewing techniques, and other recruitment strategies.

3. Performance management: This involves setting performance expectations, providing feedback, and evaluating employee performance. Students learn how to develop performance appraisal systems and techniques for managing employee performance.

4. Training and development: This covers methods for identifying training needs, designing and delivering effective training programs, and evaluating the effectiveness of training initiatives.

The marketing for managers course is designed to provide managers with a solid understanding of marketing principles and strategies, enabling them to make informed marketing decisions and effectively manage marketing activities within their organizations.

Using social media platforms to promote products, services, or brands. It involves creating and sharing content on social media channels to engage with the target audience, build brand awareness, drive website traffic, and ultimately, achieve marketing goals.

This digital marketing course teaches students about various strategies, techniques, and tools used in digital marketing to promote products or services online.

This management course typically covers a wide range of topics related to the principles and practices of effective management. The specific content may vary depending on the level and focus of the course, but some common areas covered in a management course include:

1. Introduction to management: This provides an overview of the field of management, including its history, evolution, and key theories. It introduces students to the basic functions of management, such as planning, organizing, leading, and controlling.

2. Organizational behavior: This explores the behavior of individuals and groups within an organization. Students learn about topics such as motivation, leadership, communication, teamwork, and organizational culture.

3. Strategic management: This covers the process of formulating and implementing strategies to achieve organizational goals. Students learn about analyzing the external environment, assessing internal capabilities, setting objectives, and making strategic decisions.

4. Operations management: This focuses on managing the production and delivery of goods and services. Students learn about topics such as process design, capacity planning, quality management, supply chain management, and project management.

5. Human resource management: This covers the practices and processes involved in managing the organization's workforce. Students learn about topics such as recruitment and selection, performance management, training and development, compensation and benefits, and employee relations.

6. Financial management: This introduces students to the principles of financial management, including financial analysis, budgeting, investment decisions, and financial planning.

7. Marketing management: This covers the principles and practices of marketing, including market analysis, product development, pricing strategies, promotion, and distribution.

8. Ethical and social responsibility: This explores the ethical challenges faced by managers and organizations, as well as their social responsibilities. Students learn about ethical decision-making, corporate social responsibility, and sustainability.

This course typically focuses on the application of environmental principles and practices in a business context. It covers topics such as sustainable business strategies, environmental management systems, corporate social responsibility, and environmental regulations and policies. The course may also delve into specific environmental issues relevant to businesses, such as climate change, resource management, waste reduction, and pollution prevention. Additionally, students may learn about the economic implications of environmental sustainability and the potential benefits of adopting environmentally responsible practices. The goal is to equip students with the knowledge and skills to understand and address environmental challenges within the business sector, promoting sustainable and responsible business practices.

The ethics in business reports course focuses on teaching students about the ethical considerations and principles that should guide their reporting practices in a business context.

This course presents critical problem-solving methodologies, including field research and data collection methods that enhance organizational performance. Topics include quantitative analysis, statistical and quality tools. You will improve your ability to use data to make informed decisions.

This course examines how economic tools, techniques, and indicators can be used for solving organizational problems related to competitiveness, productivity, and growth. You will explore the management implications of a variety of economic concepts and effective strategies to make decisions within a global context.

A Business Financial Management course focuses on providing students with a solid foundation in financial management principles and practices within a business context. The course typically covers a range of topics related to financial decision-making, analysis, planning, and control.

MBA Capstone is the culminating course in the MBA program that provides an integrative experience with all competencies and assessment topics throughout the program. Students synthesize concepts from previously completed coursework and demonstrate an understanding of responsible practices for growing and running a business. This course promotes a meaningful connection between the academic work and career experience.